Results and Testimonials

For Coca-Cola Zero

• "The company's success story was Coca-Cola Zero. Introduced in June 2005, the line had an 82.3% increase in sales in 2006."
- Bevindustry.com

• "Coke Zero received kudos as the No. 2 Hottest Product of 2007, behind Apple's iPhone. Despite a drop in the core Coke brands market share, Coke Zero has increased sales 34% in the same timeframe."
- Blogginstocks.com

• "From a marketing perspective the ... promotion behind Coke Zero [is] having measurable success. Year-to-date, we have attracted nearly 5 million new drinkers to the trademark versus prior year."
- Muhtar Kent (Coca-Cola President and COO)

For Full Throttle

• Christine was tasked with rethinking our entire go-to-market approach for Coke's energy drink business -- Full Throttle.

• She excels at getting others to think strategically -- long term, visionary and big picture -- and also has the unique ability to lead the team to notch the strategies down into tactics that actually get executed. It's not just a pie-in-the-sky approach.

• Christine is a results-oriented marketer who understands and embraces value-chain economics and isn't afraid to tackle re-engineering the supply chain or reconfiguring the cost structure if that is what's needed to deliver the results!
- Bill O'Brien (Commercial Leadership, Coca Cola North America)

For Pomessence

• "A genius collaborator, her services have been and continue to be absolutely invaluable ... she operates as my CMO, helping to ensure that all of my decisions support and enhance the brand and business strategy. I feel as though she's constantly "on" and thinking about ideas that make sense for my business."
- Milly Gore (Owner, MG Cosmeceuticals, WhatisPomessence.com)

 Case Study: MG Cosmeceuticals

Christine Holland has also been recognized for her insight into different consumer markets and her understanding of various demographics.

"Christine has extensive experience in Hispanic marketing. However, what makes her skills more valuable is that she understands the Hispanic 'thinking' or what I like to call the 'Latino Heart.' This allows her to make decisions not just based on the numbers but also on what will have the most impact on the psyche. Her ideas regarding Hispanic marketing have been both innovative and extremely successful."
- Nina Segovia (Hispanic Marketing Manager, ATT Wireless)

Christine's expertise extends beyond strategy and planning. She is adept at focusing and integrating teams to become a more efficient functioning unit of business.

"Christine is a player-coach. She demonstrates her on-the-field knowledge with a superb ability to take large, complicated projects and break them down into the smaller, interdependent and manageable parts making it easier for an entire team to understand and execute. She's routinely able to demonstrate to each cross-functional constituent how their piece fits into the puzzle resulting in a net-positive for people, products and profit."
- Lauren de Simone (Owner and Stylist, Fab Style Studios)