Christine Holland, Founder and President

Christine Holland is an expert in strategy and entrepreneurship. Her ability in the field is unmatched; she has enabled many businesses to reach new heights through innovative thinking, revolutionary approaches, and personalized attention, whether they be start-up small brands or large established multi-national institutions.

After earning her MBA at the University of Arizona's top-rated Eller School of Management McGuire Entrepreneurship Program, Christine set about becoming an expert in the field. She has clocked more than 15 years of experience in both small entrepreneurial companies and trend-setting international corporations. Two of her major contributions were to internationally recognized brands including Dial Soap and Coca-Cola.

Christine spearheaded the launch of Coca-Cola Zero, the third brand in the company's flagship trademark; it was recognized as the company's most successful new product in 20 years, reaching the $1 billion mark in early 2008. This triumph established Christine as the new go-to-market strategy proponent and helped her revitalize sales of Coca-Cola's Full Throttle Energy Drink portfolio.

Beyond her experiences leading major brand launches, Christine has enjoyed success managing the following projects. Her CV includes:

• Positioning an outside clothing line within Wal-Mart, resulting in a transition to an in-house brand

• Partnering brands with entertainment properties such as American Idol, Disneyland, Universal Studios, LiveNation, Harry Potter and Pirates of the Caribbean

• Positioning brands and sponsorship with sports franchises such as The Olympic Games, The Los Angeles Dodgers, The University of Southern California Trojans, and the Phoenix Suns

• Leading the Fanta North America launch

• Masterminding and directing the business plan and marketing strategy for an aerospace Internet portal with Honeywell/Hewlett Packard

Christine Holland is a leader in her field. Her adaptive management style coupled with vast experience in all facets of the industry have given her formidable business sense and strategy. She has developed skills as a facilitator, guide, and problem solver, all to help streamline and enhance your business.